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“9 out of 10 clients say they’d use their agent again…
But only 1 in 5 actually do.”
Don’t let your past clients slip away.
Past Client Nurture ensures you stay top-of-mind — automatically.
86–91% of buyers and sellers want to use the same agent again.
But only 12–20% actually do.
Why? Because agents stop communicating after closing.
Clients forget. Relationships fade. Another agent steps in.
It’s not about loyalty — it’s about visibility.
The Real Reason Agents Lose Repeat Business
After the deal closes, most agents go quiet. No follow-ups. No check-ins. No reminders. So when the next real estate need arises, clients don’t call — because they’ve already forgotten who you are.
Past Client Nurture Strategy
The Solution:
Simple Past Client Nurture Strategy
Turn Every Past Client into a Lifelong Client — Automatically.
We know without a doubt that the single biggest missed opportunity is not following up regularly with past clients.
The most common reason we've seen the cause is companies/salespeople are trying to overcomplicate it.
It's like anything in life, whether it's eating healthy, going to the gym or keeping your stuff organized, the more complicated and 'optimized' you try to make it, the harder it is to do the most important part - EXECUTE
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Automated Sales Cycle
The challenge is often seen with how can companies and salespeople keep in touch with their past clients and sphere is that they seem to be asking a different question. One that sounds a little more like
“How can I just automate past client follow up so I don’t have to do anything and can get a ton of referrals?”
If instead we asked questions based on what our clients would truly value from us based on our unique expertise as Realtors like
“Will my past clients ever want less information about how the value of their home is changing over time?”
You can start to see how with a bit of dedicated effort, your past client follow up strategy can deliver huge value for them, which will inevitably send more business your way.a
Consistency
I see people trying to do a lot of complicated stuff to follow up with their past clients. They tackle strategies like:
Trying to remember their birthdays or anniversaries
Doing recurring, templated drip emails
Monthly ‘newsletters’ with things like recipes or gardening tips
Big events
Our solution:
Delivers your voice & your message
Gives your clients a reason to reach out to YOU!!
Simple
Now while these strategies can certainly have their place, and if you’re already doing some of them and they’re working well for you, I’m certainly not telling you to stop, but what I’m saying is that buying a bunch of new products to execute on this stuff and then all the setup and stress that goes into getting them running is just going to push you further away from getting the outcome you want.
And as with anything, the more complicated or fancy you try to get with this, the higher the likelihood you find yourself 6 months from now having just stopped everything and are now back to where you started.
Our automated solution:
Is a DFY Service (Done For You)
Easy to understand & Scale
The Strategy
The first thing EVERYONE should be doing is calling your past clients or sphere 2-4 times per year.
The biggest pushback I hear about this is wondering what you should say when you reach out so let me walk you through just one of a number of potential options you have to reach out to clients consistently and add value to them every single time.
With the calling schedule, you will see:
The Strategy
Custom messaging that gets callbacks
No 'Salesy' pitch or gimmick
Gentle touches throughout the year
Deep Relationships
In cases where this is someone from your sphere who you haven’t worked with yet and you want to create a baseline, you can discuss setting up a time for a quick walkthrough so you can do a proper assessment which will enable you to keep track and update them more easily going forward.
This approach combines your unique value as a Realtor, with offering highly valuable information to the folks in your sphere, and in addition, is simple to execute consistently as part of your regular follow up.
This strategy alone could be worth millions in commissions to your business over the next few years.
Show your value through action
Offer continued value
Our Proven Techniques - Your Voice/Your Tone/Your Happy Clients
01
Import your
past clients
and SOI
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Record your voicemails, select your SMS messages
03
Set the system on
Auto Pilot, know your clients are hearing from you
What our clients say!
See what our clients are saying - our valued clients have entrusted us with helping strengthen their client relationships. Their words reflect our commitment to exceptional service, personalized attention, and successful outcomes. We invite you to read their testimonials to understand how we’ve helped them achieve their real estate goals, and how we can do the same for you.
Mark F.
"This process is super easy for me to stay in touch with my past clients, I've been missing this the whole time!!"
Robert R.
"If it weren't for the Easy Office Platform, I would have never known my clients were shopping again"
Mark F.
"Easy Office is running great. Got another listing from our last email."
